Recently, we added more branding to The Legal Examiner Affiliate Network to better market your firm and build recognition. The main feature is a banner on each page on our affiliates’ websites. The language, “Brought to you by”, has been strategically placed in the header when viewing on desktop and near the top of the page when mobile browsing. The addition was made to help strengthen your online branding and contribute to brand recognition. How? It provides your firm with more exposure above-the-fold and should generate more traffic to your site.
With the new feature in place, we’ll soon be implementing clickthrough rate analytics to the client dashboard to provide data on website traffic generated by the banner. While this information is coming, we encourage firms to regularly review all of the analytics provided in the dashboard; key information, such as top posts, daily traffic and top authors, can offer valuable information to improve and bolster your online reach and exposure.
In addition, we’ve added a new disclaimer to the bottom of every page on your firm’s site which should further comply with bar rules. If your state bar requires any additional disclaimers, let us know by emailing firstname.lastname@example.org and we’ll modify the disclaimer accordingly.